About
/ About — 00
A growth architecture studio with two lanes — and one standard.
Exiid Labs studies business models that already work somewhere else, tests whether they can win in a market that lacks them, and builds only when the evidence holds. We run ventures ourselves and install the same systems for operators who already own the market. Most online business opportunities are not invented from zero. They are discovered by studying what already works, adapting it where execution lags, validating demand quickly, and scaling only when the numbers justify it.
/ The name
Exceed the baseline. Decode the ID.
Exiid decodes what already wins online, then exceeds it in markets where execution lags. “Exit the obvious” is not tagline decoration — it is how markets get chosen. “Labs” is literal: rapid experiments, named proof, stop criteria, then scale.
/ Two lanes, one standard
Two lanes
Ventures
We study what already works, adapt it for markets that lack it, and scale only when proof holds. EdTech, e-commerce infrastructure, knowledge products — subscription-first where recurring revenue keeps the build honest. Every venture starts with a plain question: can this model win where it has not arrived yet? We call that a Model Transfer Evaluation.
Ventures.app →Client Services
Client Services is scoped systems work — not retainers. We adapt a proven model to your market, test demand in weeks, and expand scope only when the numbers justify it.
We install the same operating systems we run on our own ventures — validation, product, AI, growth, analytics, and GTM. Scoped to outcomes, never retainers.
Systems.app →Three engagement tracks (Advisory · Build · Venture Partnership) live on Partner.app.
/ Operating principles
Operating principles
- 01
Decode
Study what already wins — offer, funnel, pricing, distribution — before inventing.
- 02
Exit the obvious
Leave crowded categories; play where demand exists but execution lags.
- 03
Exceed the standard
Raise execution, positioning, systems, and speed past the baseline.
- 04
Prove before scale
Validate demand, risk, and economics before budget moves.
- 05
Use AI with discipline
Compress decode, build, and learn. Judgment on fit, ethics, and kill calls stays human.
/ The operator
The person behind the inbox.
I did not set out to run a one-person company. I set out to run ventures that only scale when proof holds — and discovered the bottleneck was never code. It was coordination: too many tools, too few rails, too much headcount theater before signal. Today I orchestrate agent stacks the way a small studio used to orchestrate a squad — research, build, growth, analytics — with written gates between each layer. Exiid is the system that makes that legible: on our own ventures first, then installed inside operators who already own the market.
Read the field note: one operator, many agents →
Yassine ELFADILI
Founder & Operator
Software engineer turned growth-systems operator. Shipped MedLibrary — dentistry EdTech LMS from spec to production, with instrumented activation and lifecycle automation.
Previously CPO at Scale (Casablanca). IIT CS.
Briefs go directly to the operator inbox.
No handoff queue, no generic intake, no nurture sequence.
Reply within 2–3 business days — next steps or a direct no-go with the reason.
One inbox, not a nurture sequence.
Verifiable
Profiles
Model transfer, validation gates, owned ventures, and scoped systems work where operating outcomes are measurable.
Open the Brief Desk →/ Operating footprint
Presence where we operate, not offices for show.
Exiid Labs LTD
UK Headquarters · brand and legal holdco
71-75 Shelton Street, London WC2H 9JQ, GB
Spectra Solutions SL
ESP Office (Primary) · EU operating anchor
Calle Alejandro Dumas, 17, Oficinas, Málaga 29004, ES
Spectra Sphere LLC
US Office · US-facing agreements
2711 Centerville Rd, Suite 400, Wilmington, DE 19808, US
Exiid Labs SARL
MA Office · MENA operations
Oasis Offices Latitudes, Maarif, Bureau 304, Casablanca 20410, MA